3. 10X – INTRO
10X – INTRO
The 10X Founder-Led Sales Challenge is designed to help participants develop a consistent and repeatable system for identifying, qualifying, and engaging prospective customers through direct, personalised outreach.
The focus is not simply on contacting as many people as possible. As a participant you are expected to identify highly relevant prospects, understand their needs and circumstances, and use that context to create personalised and organic conversations around the BRILL value proposition.
You can use ChatGPT to generate unique variations of the optimised BRILL referral engagement message, adapting each message to the specific prospect and insights gained during qualification.
Each day, participants will engage a minimum number of qualified prospective clients, following the progression below.
The objective is to build the ability to consistently move from prospect identification, to qualification, to personalisation, to genuine conversation, and ultimately to conversion
Week 1
- 8 – 10 prospects per day.
- Generate 10 new unique referral message variations using ChatGPT.
- Send each unique message out to a unique individual on a single social media platform (E.g. WhatsApp).
- 17 – 23 prospects per day.
- Each Day Generate 10 new unique message variations using ChatGPT.
- Send each out on a single social media platform (E.g. WhatsApp) to an individual.
- Send each out again to another group of 10 unique contacts on another social media platform (E.g. Instagram).
Week 5
- 27 – 35 prospects per day.
- Each Day Generate 10 new unique message variations using ChatGPT.
- Send each out on a single social media platform (E.g. WhatsApp) to an individual.
- Send each out again to another group of 10 unique contacts on another social media platform (E.g. LinkedIn).
- Finally, send each out again to yet another group of 10 unique contacts on yet another social media platform (E.g. LinkedIn).
The targets for Week 1 and Week 2 may initially seem ambitious, you will be equipped from Week 1 (Days 1 and 2) with industry-standard Lead Sourcing methodologies and AI-enabled processes to consistently identify qualified prospects and engage them through warm, personalized messaging.
By the end of Month 1, you will have developed a practical understanding of how your target audience responds to optimized outreach and value-driven content, providing the foundation for creating more effective AI-powered social media content in the months ahead.
Personalising Your Outreach
Before sending the optimized referral message, replace the designated placeholders with:
- Your name
- The prospective client’s name
This simple personalization step makes your outreach more authentic and increases the likelihood of meaningful engagement.
Supported Social Media Platforms
The 10X Founder-Led Sales outreach system can be implemented on the following platforms and many more that supports direct messaging, including:
- TikTok
Throughout the 20-Day AI Marketing Training, Instagram is used as the platform for instruction and demonstration. Here we teach you fundamental concepts such as Lead Sourcing and Customer Engagements. However, you are encouraged to use both WhatsApp and Instagram at the beginning of this training for ease. After Month 1 you can add on more platforms as you get better at implementing the skills learned.
When using Instagram, you must follow all platform guidelines and best practices provided during the training to minimize the risk of automated account restrictions, temporary suspensions, or permanent account bans resulting from Instagram’s automated detection systems
Accessing the Optimized Referral Message
The optimized BRILL Referral Message is located within your dedicated Shared Drive folder.
To access this folder, navigate to the Your Drive section from the platform menu, where you will find instructions for locating and accessing your assigned Google Shared Drive. Within your shared google drive, under Month 1, you will find the folder named ’10X Referrals and Engagements’ which contains these optimized referral messages.