The 10X Founder-Led Sales Challenge

The 10X Founder-Led Sales Challenge is designed to help participants develop a consistent, repeatable outreach system for acquiring prospective customers through direct, personalized engagement.

Participants are required to send the optimized BRILL referral message to a minimum number of prospective clients each day, following the progression below:

• Week 1: 10 prospects per day
• Week 2: 20 prospects per day
• Week 3: 30 prospects per day

Although these targets may initially seem ambitious, you will be equipped from Week 1 (Days 1 and 2) with industry-standard Lead Sourcing methodologies and AI-enabled outreach techniques to consistently identify qualified prospects and engage them through warm, personalized messaging. 

By the end of Month 1, you will have developed a practical understanding of how your target audience responds to optimized outreach and value-driven content, providing the foundation for creating more effective AI-powered social media content in the months ahead.

Personalising Your Outreach

Before sending the optimized referral message, replace the designated placeholders with:

• Your name
• The prospective client’s name

This simple personalization step makes your outreach more authentic and increases the likelihood of meaningful engagement.

Supported Social Media Platforms

The 10X Founder-Led Sales outreach system can be implemented on any social media platform that supports direct messaging, including:

• WhatsApp
• Instagram
• X (formerly Twitter)
• TikTok
• LinkedIn

Throughout the 20-Day AI Marketing Training, Instagram is used as the platform for instruction and demonstration. Here we teach you fundamental concepts such as Lead Sourcing and Customer Engagements. However, you are encouraged to use both WhatsApp and Instagram at the beginning of this training for ease. After Month 1 you can add on more platforms as you get better at implementing the skills learned.  

When using Instagram, you must follow all platform guidelines and best practices provided during the training to minimize the risk of automated account restrictions, temporary suspensions, or permanent account bans resulting from Instagram’s automated detection systems

Accessing the Optimized Referral Message

The optimized BRILL Referral Message is located within your dedicated Shared Drive folder.

To access this folder, navigate to the Your Drive section from the platform menu, where you will find instructions for locating and accessing your assigned Google Shared Drive. Within your shared google drive, under Month 1, you will find the folder named ’10X Referrals and Engagements’ which contains these optimized referral messages.